Thoughts on design

When designing my wire frames I wanted to keep it looking modern and exciting. So began doing site maps, this was my starting point. So I produced rough wire frames which I thought would work nicely. However after asking my house mates they pointed out it looked dated. So I began researching into other water filtering websites and I found most of them kept to a clean crisp simplistic design. So I began producing wire frames taking this into consideration. This time I liked the look of my wire frames but it was still too large for this type of website. 

I needed to rethink the sub sections, So after much debating I have decided to embed the sub sections into main elements so instead of the website being 10 pages, I have cut it down to five. In my opinion this is more manageable and easier for the user. I have kept to the same design which I feel will have a nice simplistic look and feel. 

After I had finally decided on the wire frames and design, I began developing the logo. The reasoning behind this is because I feel the logo at the moment is very stiff to say its the face of a water based company. I produced a quick brainstorm and developed on the ideas that I jotted down. I'm aware the logo has to legible. Because of this factor I tried out a funky bold typeface, however I felt it looked inappropriate, So I began experimenting with handwritten typefaces, I felt this had a better overall look. I will be developing these ideas further. 

For the background of the website I was in two minds whether to keep it white as white space draws to your eyes or adding a light blue to a dark blue gradient tint. I began creating this in my sketch book using pencil crayons however I wasn't able to produce a wash using this material so I will be using water colours to try and produce a more even outcome. I will be experimenting with this idea further. 

However if this idea doesn't prove to work, I will be adding elements to reinforce who I'm aiming this product at such as hikers, campers etc. An example would be a tent, hills etc to the header. If I head down this route I won't be using photographs I would like to add a more illustrative look. The website already has this styling, so I will be keeping to this rough outline when developing this idea.